Tactical HR Marketing
Educational Luncheon 11:30 a.m. - 1:00 p.m.
Presented by Chris Herzog & Sarah Stokes
To register: Tactical HR Marketing
Program Summary:
This session will teach recruiters and human resource professionals the latest ways to target new employees using the most popular social media channels, internet-based advertising tactics and renovated traditional advertising vehicles.
Learning Objectives:
- The best sites for direct marketing to potential employees and effective messaging
- How to target your competitors’ current employees in this competitive market
- How video can help more directly engage potential recruits and drive interest
About the Speaker:
Sarah Stokes and Chris Herzog spent nearly 20 years in television news in Missouri, Texas, North Dakota, Minnesota, and Wisconsin winning numerous awards as both reports and anchors. After successful news careers, they started their own marketing, public relations, and strategic consulting agency which serves large corporations, organizations, and municipalities across the U.S. The two reside in Eau Claire, WI and have two children ages 7 and 5.
Re-certification Credits:
Approved: 1.0 SHRM credit
Pending: 1.0 HRCI credit
Menu:
- Beef Stroganoff served with jasmine rice
- Vegetable
- Dinner roll and butter
- Coffee and water
Educational luncheons are free for FMHRA members & student members.
Non-members: Please register and submit payment one week prior to the meeting. $30 charge per meeting.
Student non-members: Please email fmhra@hotmail.com if you would like to attend. Your first meeting is free of charge.
